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Well, apparently it is legal, because that appears to be exactly what this job is handling.
But my understanding was that the university/A.D./sports program could have no direct involvement with NIL.
Also, my understanding was that NIL could not be used to entice recruits, and this job involves "manag[ing] all aspects of NIL at Cal, including advising and consulting with student-athletes, meeting with recruits..."
I'm fairly certain that my understanding was correct was NIL was first allowed, but it seems any enforceable rules pertaining to NIL have gone out the window.
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