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I can't wait for Gordon Gekko to dismantle and sell off the Big 12 in pieces.
"Why do you need to wreck this conference?"
"Because itsy wreckable, all right?"
It's all about chasing the $$ right now. Many new Commish's are talking about new revenue streams and relationships with new media sources and sponsorships with previous untapped industries. They are tasked to find money for the schools in this NIL era, beyond ticket sales and t-shirt vendors.
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