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I'm not talking about anything NIL related until athletic departments inevitably take that over. In the now, I would start by cutting football support staff in half. I would push that money into basketball for recruiting, uniforms, in-season basketball marketing campaigns, pre-season meet the team night wit pyroworks, lazer shows, fog machines, giveaways, etc, basketball guest speakers for team/alum/fans, etc.
I uh... this is going to come as a shock... we kinda are the shallow end? Our blood runs green but we can't kid ourselves that we aren't a perpetual bottom 1/3rd of fbs
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