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It's all about chasing the $$ right now. Many new Commish's are talking about new revenue streams and relationships with new media sources and sponsorships with previous untapped industries. They are tasked to find money for the schools in this NIL era, beyond ticket sales and t-shirt vendors.
Selling the naming rights to your own conference name is a new low. So much for the same conference that wanted to honor its history by keeping the "12" in its name after Colorado, Nebraska, A&M, and Mizzou bolted. No more shame, I see.
This sounds like a ridiculous gimmick that our new AAC commish would have came up with when he was spewing at his presser. Maybe we can get Brint Ryan involved again to rename our conference the Ryan Athletic Conference. Love a nice RAC!
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