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Out of the Box thinking for Ticket Sales - Boise State's promotion

TheColonyEagle

By TheColonyEagle
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meanrob Experienced

meanrob

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42 minutes ago, TheColonyEagle said:

https://broncosports.com/news/2023/7/17/boise-state-announces-we-win-you-win-ticket-promotion-for-football-home-opener

 

Pretty creative way to get butts in seats. Curious to see how this turns out.

 

Just goes to show the most successful G5s (ever?) have to use promotions to get butts in seats. 
 

 

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NorthTexasWeLove Grand Master

NorthTexasWeLove

Posted
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1 hour ago, meanrob said:

Just goes to show the most successful G5s (ever?) have to use promotions to get butts in seats. 
 

 

Sure. But, also, not sure. They have a stadium that seats 36k and change. They typically average around 85-90% capacity every season, which puts there always at #1 or #2 in attendance. In very meaningful games it's not uncommon for them to sellout the stadium here and there. I would call this promotion them just being forward thinking while continuing pretty dang good attendance. 

For the sake of comparison, we average around 60% capacity. 2 years ago we averaged just north of 50% capacity. In big games, we will get up to 80% capacity (25k). In our biggest of games (2 or 3 times), we will get up to 90% capacity (28k). 

Edited by NorthTexasWeLove
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greenminer Grand Master

greenminer

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1 hour ago, meanrob said:

Just goes to show the most successful G5s (ever?) have to use promotions to get butts in seats. 
 

 

Old Boise State wouldn't have to do this.  I think this one more indication of the battles programs across the country are facing with attendance.

 

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NT80 Grand Master

NT80

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1 hour ago, greenminer said:

Old Boise State wouldn't have to do this.  I think this one more indication of the battles programs across the country are facing with attendance.

 

Agree, not Old Boise anymore.  Plus, their 2023 home schedule is lacking...

UCF, North Dakota, San Jose St, Wyoming, New Mexico, Air Force

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Victorygreen04 Experienced

Victorygreen04

Posted
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1 hour ago, greenminer said:

Old Boise State wouldn't have to do this.  I think this one more indication of the battles programs across the country are facing with attendance.

 

I feel like college football is in a great place right now. Not sure about attendance numbers but CFB popularity has to be at an all time high right now imo. 

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GMG_Dallas Grand Master

GMG_Dallas

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2 hours ago, Victorygreen04 said:

I feel like college football is in a great place right now. Not sure about attendance numbers but CFB popularity has to be at an all time high right now imo. 

 

Who would have thought only catering to the marquee brands and refusing to develop the smaller programs/fanbases, eventually driving those fans away, wouldn't be sustainable long-term?

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