Here's the VERY simple Cliff notes of getting more donors-
Years 1-3 You win and it rallies the people who are there thick and thin and they bump up their donations or maybe it's easier to get more money out of the few big donors. But overall it's a percentage change, not a cultural change. We've been bad or up and down so long that it probably feels like a lucky, passing phase to casual fans.
Years 3-5 Winning becomes more of an expectation and the excitement grows however this is about when you lose your coach due to success. Also the CONCEPT of giving money to the athletic department just starts to enter people's brains who are new to the scene because of the success. People want to be part of the success so while the culture isn't there, it's percolating. Also, if you are a smart AD you make a good replacement coaching hire but also use the opportunity to tell wealthy people associated with the program "If you want this to continue, now's the time to step up." Hopefully five years of success has dulled the skepticism.
Years 5-7 The success starts to pay off and the begging, kicking, knocking down doors, and begging some more for donations decreases from 95% of the time to about 80% of the time. Seriously, I doubt there's a G5 AD out there who doesn't hustle constantly for donations. But by now the concept of being a donor to the program has gone from "Nah, not for me" to "Yeah, I'm a member of the MGSF" and selling bigger projects to more successful donors is less of a tough sell. I went to a Boise State game last year and it's not like their tailgate scene or game presentation is any better than ours but EVERYTHING IS BOISE STATE. It's the place to be. People are bought in. We sat next to two older guys in the upper deck that couldn't fathom not going to a home game. It's just what they do.
So yeah, it's going to take a while longer and some more good decisions along the way. I'm not even sure if a single event can speed up the process but I'd sure like to kick the hell out of A$M next year and test the theory.