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I gave you the answer, student fees and tuition pay the majority of the cost of the programs. Only if you count student fees and tuition as revenue do most schools break even.
College athletics are considered non-profit, which means that income and expenses must equal.
Revenues consist of contributions from the NCAA and conference, game guarantees from opponents, gate receipts, income from the sale of food, drink, souvenirs, advertising revenue, etc. Expenses include security, game officials, field maintenance, debt service on facilities, coaches and staff salaries, players scholarships, travel and lodging costs, advertising cost, etc.
If revenue exceeds expenses, the excess has to be reinvested in the school. Few schools have this issue, but the Alabama Universities of the world have to find inventive ways to use their funds. A lot of this surplus is reinvested in elaborate facilities and coaches and administrators salaries.
JJ was a walk-on but earned a scholarship after his first or second year. No time frame on when portal players sign. The only deadline is for when they must have entered the portal.
Lamar has a little history on their side. UAPB is in my Mom's hometown and it is rough now. I'm not sure I would let my child attend there because of the terrible crime and even worse condition of the city. Really sad, because it used to be a beautiful town decades ago.
I may be wrong, wouldn't be the first time, but I think by losing money, they are referring to schools that don't bring in enough revenue to cover expenses thus having to rely on institutional support and student fees.
Speaking of student fees, in this day and age of escalating tuition, I think if I were a student, I would have a difficult time with the Student Athletic Fee being added to my costs. When I might be struggling or taking out loans for my education, I would wonder why I am also paying a fee when these players are getting the schooling and all costs associated with it for free and they are being paid on top of it.
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