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And their football program has won 3 bowl games and 2 conference championships in the 7 or 8 seasons since it was brought back.
They do a great job with recruiting in both football and basketball and seem to get a lot of support/private funding.
Preface: I am not opposed to NIL as originally intended (signatures, video game royalties, etc) but absolutely hate the collectives-based cheating.
Your analogy doesn’t quite work, however, as Dell (or pretty much any other student making money) isn’t being subsidized by the university up front. And I don’t mean the scholarships for athletes, I mean the brand, equipment, facilities, transportation, meals, training, medical, and everything else that the university- and by extension, donors and taxpayers- provides to them in order for their name, image, and likeness to matter. The university profits from this, of course, but football players are not just comparable to everyday students, even those who have scholarships or fellowships. Again, not opposed to NIL in theory but the comparison wasn’t quite equal.
Playing college football is not employment, but they do get free education for their participation. Band members, team managers and cheerleaders don't get that.
This demand for pay and constant roster turnover is driving fans away. The players have killed their own hall of fame invites.
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