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Exactly. All this has become is the rich buying the best players to fit their needs, period. Has nothing to do with the player’s name, image or likeness and everything to do with just legalizing paying players to be on your team.
Market value is such a catch phrase in all of this. What is their market value? If X player wasn't on X P5 team fans are still showing up and viewership isn't going anywhere. So, knowing that, what is this market value you speak of?
Why not? They should get market value which at this point is scholarship and NIL money. In the near future this might be bundled together with a contract to the school. We may not like it but it is the new world of college athletics.
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