Their isolation is definitely beneficial to them. But as to our lowly attendance figures, it has nothing to do with the cowboys during our football season and the mavs during our basketball season. If anything that should be beneficial to us. Do whatever it takes to get named players in front of our players, students, and alum. Partner with them like we did with Frisco, etc. But a Sunday afternoon Cowboy game has very little/nothing to do with our 14k in attendance on Saturday.
You're correct in that this really has nothing to do with us, as our town, our alumni, our students, and our faculty/administration don't give a crap about our teams in any decent percentage.
But Tech does have a lot of advantages of having an entire region of a very wealthy state that has lots of oil money out west. And the biggest advantage to all of that might just be that West Texans like sports, particularly Tech sports. And they have legit school spirit amongst the folks that I listed above that either loathe our teams' existence or just flat out don't care.
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