Data Helps University of North Texas Increase Enrollment

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According to a recent study from Forbes magazine, total higher education enrollment has declined by almost 7.5 percent since 2019. With universities across the U.S. still struggling to bring enrollment back up to pre-pandemic levels, the University of North Texas turned to data analytics in order to buck those trends and form new strategies focused on increasing student enrollment and retention rates to all-time highs.

Using a system called UNT Insights — a data platform built with software from the data analytics company SAS that’s designed to bring together data from across institutions to gain key insights through metrics related to admissions, budgeting, financial aid, grades, enrollment, retention and graduation rates — the university recently reported a 16 percent increase in enrollment since 2018, as well as a 5.5 percent jump in enrollment in 2022 alone, according to a recent news release.

According to Jason Simon, associate vice president for data analytics and institutional research at University of North Texas, the university first recognized the need to harness data analytics for decision-making in 2015. He said that once it had built a culture of trust in data governance and analytics, the university was able to use the SAS tool effectively for institutional planning to boost enrollment and student retention.

read more:  https://www.govtech.com/education/higher-ed/data-helps-university-of-north-texas-increase-enrollment