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We don’t… Because we don’t get 100k for every home game we play. Or get tens of millions from our network covering our conference. We need to figure out how to compete with UTSA. That’s the bigger problem we have now.

It’s what drives me crazy about this place. How goes a college in Texas act like athletics is nothing special. We decided to be an Arts and Music school while every other school that has football actually promotes the sport as the primary window to the university. Here, we tried to kill it in the 80s. Keep I mind, we did that five years after we were a ranked football team for the only time in our history.

How can we ever possibly compete with this? Link: https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/texas-will-spend-35-40-million-on-its-2025-football-roster ------------------------ Horns down payment. Via Kirk Bohls of the Houston Chronicle, the University of Texas will pay $35 million to $40 million for its 2025 football roster. The number includes what likely will be $20.5 million in revenue sharing plus NIL payments from the Texas One Fund. The spike in money for the players apparently will be a one-time thing, since many schools will be phasing out their NIL collectives in lieu of revenue sharing until the pending antitrust settlement. Texas won’t disclose how many players will make at least $1 million. Quarterback Arch Manning will be the highest paid Longhorn “by far.” All of his money comes from NIL deals done separate and apart from the school. Manning will be starting for the first time in 2025. Despite the fact that he’s the betting favorite to be the first overall pick in the 2026 draft, he could still choose to come back for 2026.

Out on the road today, I saw a DEADHEAD sticker on a Cadillac. A little voice inside my head said, "Don't look back. You can never look back....those days are gone forever..."