I am guessing here, but it seems to me to be a problem with the coliseum people/ushers. Having the lady sit in her correct seats would take care of some of the problem. I have never seen an usher attempt to make sure people were in their correct seats. I think that the athletic department is at the mercy of the coliseum people...another reason for athletics to have their own facility. You might want to complain to the director of the coliseum. Sadly, I am not sure it is an issue that Wren Baker can solve since athletics has little voice in the matter.