Of the dozens of very qualified OCs available, why would the TCU choose to take on the reputation hit this will cause. And to those who say there isn't a reputation hit, every article about him includes references to the rapes at Baylor. A substantial number of TCU alumnus and other donors will be bothered and it will take extra work to keep them giving to the school. Schools that recruit against TCU will be digging out and using Kendals disgusting and frequently quoted comments to recruits. It no longer matters if they are true - they are so much in the public view most people believe they are true!
Kendal is a good OC, but is he that much better to be worth the problems he brings?
With so many OCs available, why buy the headache for the school?