I really look forward to the DATCU NT University playing in the American Airlines Conference. Maybe they can sell naming rights for each and every yard line too, to be referenced only by the sponsor, not numerically. “It’s second down from the Dr. Pepper Snapple line; they have to get to Toyota.” The field will look like a Monopoly board. Maybe they can sell all the downs too; I think some places already do it for third downs.
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