I don't think I'll ever understand why dirty schmoo continues to push this phrase: "SMU, the only Division I athletic program in Dallas, Texas" Do they have a marketing group that thinks this is an angle they should constantly repeat?? Why doesn't TCU constantly regurgitate "TCU, the only Division I athletic program in Fort Worth, Texas"...or UTArlington, "UTA, the only Division I program in Arlington, Texas"...or UT Austin, "UT, the only Division I team in Austin, Texas"....or UTEP, etc....heck, lets spread out. Does Syracuse University constantly claim, "Syracuse, the only Division I program in Syracuse, New York". Who else?...we could go for days.... .....or, do they do it just to piss off the conspiracy theorists at North Texas?