I don’t have a problem with them selling the naming rights to the conference. It is a good idea. You don’t need private equity for that and it is no different than billboards in the stadium, selling ads in the program or stadium naming rights.
But I really don’t like the idea of some outside investor monetizing me for loving my school. F those guys. What do they get a cut of? I’m certainly not donating to the school if 15% of my donation goes to some private equity a-hole.
And what else can the athletic program charge me for? I already pay for tickets, parking, concessions, merchandise and NIL.
Private equity is a short-term band aid and long-term problem. You can’t get in bed with them.
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