This is always the excuse for athletics expenditures and it is certainly a valid justification. However, it is also impossible to quantify the benefits.
There are only 134 D1 football teams and obviously there is substantial value in being a member of that group.
Playing time (or NIL with some) is huge, but factors have to be different with each player. Which was encouraged to stay, which to go, which by family members or friends; did academics or location play a part? Every situation is probably different.
At what point as a coach to you tell a marginal player to stay or look elsewhere? Roster makeup is important and also factors in these decisions. If you're 7th on the guard depth chart probably not a good situation.
Aside from balancing the accounting, the main benefit from a strong athletic program (and especially football in Texas) is the marketing value. Unfairly or not, most schools are ranked in public perception by what people think of them athletically, not academically. Also, by who the school associates with athletically. I would bet the mention of UNT Nationally happens more in sports than from any other area of the school x1000.
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