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Aside from balancing the accounting, the main benefit from a strong athletic program (and especially football in Texas) is the marketing value. Unfairly or not, most schools are ranked in public perception by what people think of them athletically, not academically. Also, by who the school associates with athletically. I would bet the mention of UNT Nationally happens more in sports than from any other area of the school x1000.
See, this is where you got off on the wrong foot. I'm not sure who the "you" is you are referring to, but people didn't feel the need to question a person's gender until the Democrats starting the push to allow boys that weren't any good at their sport to dress up as girls so as to participate in their sport successfully. Prior to that, the only time in my life that I have questioned a person's gender when competing in sports was the old East German "women's" Olympic teams.
East German athletes then:
Now:
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