The point of my post above was not to dismiss how our administration has historically ignored our athletic department, although I think this is changing with the current administration, but to point out some differences in the two schools.
In Arkansas, the University is like a professional team. Everyone loves the Razorbacks, the media follows their every move, kids idolized their players, etc... ASU is the lonely little brother that has a small but passionate fanbase. Their only real competition is the University and maybe Memphis a little. Outside of that, there are no other programs to draw from their market.
UNT, and this list has been exhausted, has to compete with the Cowboys, UT/OU weekend, NASCAR, SMU, TCU, UT, A&M, Baylor and a host of other activities in the DFW market. All of which draw attention away from North Texas. We have to win consistently and win big to draw the attention of the casual fan and the alumni that follows us on page 10 of the Dallas Morning News. Couple those issues with an administration that downplayed athletics and the result is our historical problem. Again, we have to have an administration dedicated to the department's success, a team that wins year in and year out, a team that beats recognizable opponents and a team that wins big to draw the consumer/alumni/student's attention away from everything else.