I don't mind coaches getting what the market pays. It's a career for the coach. The market makes them overpaid. Schools pay a LOT for a quality coach because they see it as an investment in Marketing for the school if they win.
The players are Students, not career employees. They are getting free education in exchange for playing their sport. If they want to quit being a player and go coach for $$ then that is their option too.
We would never have a statue of Joe Greene in front of the stadium if he had played college football today. He would have been bought after his first season here by a P5 school to go come play with them.
There's blame to go around. The ADs offered crazy money because it took crazy money to land a top coach.
Have any of those coaches given back a big chunk of their salaries to the betterment of college football or student athletes?