And there's your key. Sure, when you have a tradition like Permian or Lee or Brownwood, and that's how the town basically defines itself and that's what they've got, you'll have that situation. But go across the very same town to Midland High or Odessa High and it's not HALF what the big school is (yes, i know that's flipped a little lately, but you get what i'm saying, right?). Check out small towns all OVER the plains to the panhandle without winning teams or much tradition, and you'll find crowds no better than any in the "big cities" -- even when it's the only show in town. When "city" schools are winning, have a few straight years of good teams, etc -- they pack their stadiums just like they do out west. SLC-Trinity set records - but if you say "well, don't count SLC, Trinity, Plano, etc" then I would say "don't count Permian, Lee, Brownwood, etc".. what do we have then? When I went to HS (Lake Highlands) we didn't lose a home game in my entire 4 years, went to the state semifinals three times - every game was SRO, and they added temporary seating when Plano or someone like that came in. Now, they're not that good, and I doubt it's the same - though I know they still draw well. The only difference I see is the abundance of competing entertainment options in the big cities, which makes their attendance really all the more impressive. Show me 10 schools out west that fill their stadiums every Friday night, and I'll show you 50 in D/FW, Houston, Austin, and San Antonio that do the exact same thing. I bet they all have one of two things in common - BIG tradition, or winning. Often both. It a nutshell, my argument is this -- win. win. win. Period. It fixes everything, it builds tradition, it fills the seats. If that doesn't work, you can always put up some more posters.