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P5 helmet logo study


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Study of 65 D1-P5 schools football helmet logos

No Logos (number or with helmet striping) 6
Alabama, Boston College, Michigan, Notre Dame, Ohio State, Penn State

Mascot Logo (human, animal, paw, weapon, etc) 11
Arizona State, Arkansas, Florida State, Clemson, Iowa, Kansas State, Louisville, Michigan State, Missouri, Southern California, Texas

Lettered/Mascot Logo (combination of...) 9
Colorado, LSU, Maryland, Oregon, South Carolina, TCU, Virginia, Washington State

Lettered Logo (1,2 or 3 initials or named spelled out) 39
Arizona, Auburn, Baylor, Duke, California, Georgia, Georgia Tech, Indiana, Illinois, Iowa State, Kansas, Kentucky, Minnesota, Ole Miss, Mississippi State, Miami, Nebraska, North Carolina, North Carolina State, Northwestern, Oklahoma, OSU, Pittsburg, Purdue, Rutgers, Stanford, Syracuse, Tennessee, Texas A&M, Texas Tech, Virginia Tech, Wake Forrest, Washington, West Virginia, Wisconsin, UCLA, Vanderbilt

*with exceptions to Arkansas, Clemson, K-State, Louisville, Penn State & Texas...most every P5 college (88%) has a strong abbreviated initialed logo. That initialed logo is used as a branding tool on a large amount of their school's spirit merchandise.

"Letters are Better" for college

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So we should be like everyone else? That'll sure make unique, won't it? Part of good brand identity is setting yourself away from the pack. Putting some letters on a helmet gets us in the pack of alphabet soup universities.

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NT is left out because the schools listed are P5 teams...the numbers show that this is how big boy colleges brand. P5s have a much better idea how to manage and market their brand vs the G5s.

This is less about helmets and more about collegiate marketing and branding as a whole. I would much rather have North Texas brand and market more like North Carolina, Baylor, Texas A&M, Texas Tech, Auburn, West Virginia or Georgia Tech and less like Southern Miss, Troy, Florida Atlantic, Nevada, Western Michigan, Western Kentucky...or the University of Phoenix.

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I would expect a study of high schools to yield similar results.

The second largest group is Mascot Logo only. We would fall into that group if we were P5. To imply that the current logo marks is wrong for us, is to imply that Fla State, Ark, USC, Michigan State, and Iowa are doing something wrong.

Every Eagle logo could be pointed to as looking like our eagle logo. Because they are eagles. The objective is to make it clean and recognizable. That does not come with changing logos, yet again.There is a whole lot more to marketing and branding than logo design.

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...not implying that the mascot logo schools are doing anything wrong...they're not...it works for their school.

My point is that North Texas needs to add a strong intitialed logo to the "current available" logos to use where best suited.

That's what the big schools do....it's more collegiate. Look at the bottom of my first comment....8 out of 10 P5's.

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I just love the ambiguity of terms like "that's so high school" and "it's more collegiate." There really is no barometer to establish what is of a high school, college, or pro level when it comes to logos, uniforms, helmet stickers, etc. It's all personal preferences and opinions.

Even if we were to adopt this logo/word mark it would only have a shelf life of about 10 years as that seems to be norm for North Texas. If you look at the helmet project site for our school, we constantly cycle through logos because we can never find something and the commit to it until the end of time.

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(uhhhhh...did you read the chart?)
there is zero "ambiguity" in regards to P5
universities.

(Big Boy) College: 8 of 10 P5 schools use "lettered intitial" to brand the majority of their spirit gear.

NFL: with exception of a few Chicago, Green Bay, NYG, San Fran...the Pros brand a majority of their spirit gear with "non-lettered" logos.

HS- too many...doesn't matter.

Everyone is worried about losing our identity...change...or looking like everyone else?

Question: How well has going against the football college trends & traditions worked the last 100 years for North Texas?

Many P5 schools have changed or evolved their helmets over time...have we had a lot...yes...too many...maybe...it's ok....so has...TCU, Iowa State, Miss State, Wash State, Kansas State and many others...who cares...

College Football is huge business...

I don't want North Texas to lose their identity....I just want North Texas to look more collegiate.

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Question: How well has going against the football college trends and traditions worked the last 100 years for North Texas?

...

I don't want North Texas to lose their identity....I just want North Texas to look more collegiate.

What separates North Texas from a lot of other schools is we keep changing our minds on what we want to have represent the "North Texas" brand. Are we gonna use alphabet soup, the whole name of "North Texas," or are we going to use an eagle?

Since as far back as late 1960s we have used 10 different logos/brands/whatever you want to call it. Seriously, go to the helmet project and count the variations of NT, an eagle, and/or "North Texas" we have used on our helmets. Your logo/brand would just be yet another (#11!!!) in a long line of logos/brands that have been used to represent a very fractured history of the North Texas brand.

It took several years before we saw the current logo being used almost everywhere. We still have some people still using the old "circle-star" logo from time to time. If we changed to another logo I'd expect the same amount of transition time. We need to find a logo and then stick with it for several decades.

Our current stuff is fine, no need to reinvent the wheel again.

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Our current stuff is fine, no need to reinvent the wheel again.

...this isn't about reinventing the wheel...this is about a +1 ADDITIONAL letter logo to our current brand assortment.

letters are better for college

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...this isn't about reinventing the wheel...this is about a +1 ADDITIONAL letter logo to our current brand assortment.

letters are better for college

Why add something when the fonts between the two look nothing alike.

2013_bold-academic-mark.png

compared to

alt_NT_logo.jpg

If the two different word marks/logos were using the same font I'd be more open to your suggestion however what you want goes against the guidelines laid out by UCRM.

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Haha, I work in a company where change is constant. I also have a business degree and have a decent understanding if marketing. My brother, who is a marketing major, and I always enjoy some of the stuff that gets discussed on here and how it goes against what is the best course of action to take for stuff like this.

I guess if pushing for North Texas to join the throngs of schools that want to use letters to represent their "brand" helps keep you engaged with the university then so be it.

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