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This had to happen. It's science. Or marketing. Or strategy. Or something like that. At the end of the day, Seth went 44-44 over 7 seasons. In football, 7 years is a gigantic indication that our future would continue to hover around .500. That message translates to, "Hey. We're North Texas. We're content with mediocrity." If you're a school, like UNT, that's looking to boost its national status, then that message makes it hard to acheive. Especially, when you consider the recent and continued investments in athletics that the school has made (and has publicly stated that it will continue to do). They realize that sports are a top communicator of the brand and perception. He had to go.
Seth Littrell | North Texas Total compensation: $1,897,500 Although making nearly $2 million is nothing to sneeze at outside the world of college football, North Texas’ play on the field lately doesn’t even justify Littrell making that. Hovering around .500 with a losing record in each of the last three years would be pink-slip time for most coaches. Plus, Littrell has lost all five of his bowl games. He came into 2022 with the oldest starting quarterback in the nation with a chance to make some noise in Conference USA. Should the Mean Green fail to show significant progress, the buyout would be $1.575 million if he is relieved of his duties on Dec. 1. Follow Scooby Axson on Twitter @ScoobAxson READ MORE: https://www.usatoday.com/in-depth/sports/ncaaf/2022/10/13/overpaid-college-football-coaches-contracts-jimbo-fisher/8130700001/