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WACO, TEXAS: Baylor University infiltrated sexual assault survivor groups to shape PR strategy and talking points on how to handle the groups and student demonstrations, according to two sources familiar with the matter. A Title IX lawsuit, filed by 10 unnamed former students, has alleged Baylor downplayed sexual assaults at the university. Some of the Jane Does say they were assaulted as far back as 2004, according to court documents. The issue came to light in August 2015, when former Baylor football player Sam Ukwuachu was convicted of sexual assault and sentenced to 180 days in county jail. Ukwuachu is appealing his conviction. Other former Baylor football players have been accused of sexual assault. In 2014, former linebacker Tevin Elliott was convicted and sentenced to a maximum of 20 years in prison on two counts of sexual assault. Former defensive end Shawn Oakman is awaiting trial. In the same month that Ukwuachu was convicted, Baylor’s office of general counsel retained Ketchum for comms support, according to Jason Cook, Baylor’s VP for marketing and comms and CMO. James Peters, former partner and director of Ketchum South, served as the account lead. A Ketchum representative declined to make Peters available for comment. read more: https://www.prweek.com/article/1491030/sources-baylor-used-mole-aid-comms-during-sexual-assault-crisis
