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Southern Methodist University sold nearly $350,000 of beer and wine at basketball arena concession stands, according to the state comptroller’s office. The sales figure indicates how much money the university stands to make when it starts to sell alcoholic beverages at football games this fall. SMU plans to kick off beer sales in Ford Stadium concourses at the first home game on Sept. 20 against Texas A&M. Alcoholic beverages are already available in stadium suites. SMU began offering alcoholic beverages to the general public in January when its newly renovated Moody Coliseum reopened. They sold beer and wine at 13 men’s basketball games. Concession stands sold beer for $6 or $8 apiece and wine for $6 apiece. read more: http://parkcitiesblog.dallasnews.com/2014/07/smu-beer-wine-sales-brought-in-350k-at-campus-basketball-games.html/