To Be or Not To Be In my opinion & observations....I have noticed that the "University of Phoenix" logo looks eerily similar to one of the North Texas logos. It has very stylized bird to the left of a lot of words or letters on the right. Seeing this....reinforced my thoughts that we need an "additional" mark to help brand our school and separate us from the University of Phoenix, Kaplan University, Western Governors University, Stayer University and any other online university.