Jump to content

MT unveils #TRUE marketing campaign CONNECTS ATHLETICS TO I AM TRUE BL

Harry

By Harry
in Mean Green Football

 Share

Recommended Posts

Harry Veteran

Harry

Posted
Posted

DMURFREESBORO - MT Athletics on Sunday unveiled #TRUE as its marketing theme for next season, a more consistent and distinctive advertising concept that will be used by all 17 teams and also connects to the University's ongoing "I am True Blue" brand.

"We were looking for a way to show support to the 'I am True Blue' brand, yet have a look and feel that would be more distinctive for athletics," said Director of Athletics Chris Massaro. "We also wanted our advertising to reflect the hard work, determination and spirit put forward by our student-athletes.

"Our advertising has been somewhat inconsistent, not only from season to season, but from sport to sport," Massaro said. "The imagery and messaging that will be connected with #TRUE will make our marketing for all our sports more distinctive and identifiable."

The color of the main #TRUE mark will be Raider blue, with limited alternate uses in white or black when required. The lettering has a gritty, stencil-like feel and features a lightning bolt in the "U," a nod to Lightning, the horse symbol used in the primary MT Athletics mark.

Read more: http://www.goblueraiders.com/content.cfm/id/77334

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing


  • Tell a friend

    Love GoMeanGreen.com? Tell a friend!

  • What's going on Mean Green?

    1. 27

      Spring transfer portal

      97and03 in Mean Green Football
    2. 4

      Ladies land Tech transfer

      Similar to the deceiving capitalization when our men’s recruit went to central Arkansas😂
      NT93 in Mean Green Basketball
    3. 12

      Doesn't seem new, but unlimited transfers

      Tim Pernetti's (new AAC Commissioner) remarks regarding exploring more corporate involvement seems interesting and innovative, sort of. Getting some heavy-hitter businesses on board with their big advertising/public-relations budgets. They get to splash their logos all over the AAC venues, ceremonies, uniforms, etc in exchange for some NIL type moola. I don't know, it all just feels weird and uncomfortable to this old fat guy.
      Greenrex in Mean Green Football
    4. 11

      The Athletic on DFW Football recruiting

      We have complained for years about being left in the dark. The Mean Green Club was promised quarterly meetings that never took place, now there is little to no coverage of the spring practices, player movement is constant so the days of watching a last second scholarship player developing in to a Hall of Fame performer are long gone ala Johnny Quinn, there is little to no fan engagement, etc... It just keeps getting worse and without a push to really involve the fans, I foresee a bleak future. They, the AD, has to create excitement around the team/program or Apogee will just become a waste of money, the new basketball arena will never happen and future adds like baseball will just be an idea that came too late. The days of the G5's are on their way out. It will be whittled down to the top 40 or 50 programs as D1. We might as well go back to our D1AA days and play at the FCS level. I am just about done with sports from a financial commitment position. The greed has ruined it for me. Their is zero loyalty towards the program by the players. It is all about them and how much money they can cram in their pockets and it appears our basketball coach encourages the lack of loyalty. I will watch on television, but that's about it, much like pro sports have become. I have no interest in attending a Cowboys' game live once the prices became ridiculous, same with the Mav's and Rangers' in that stupid new ballpark that was a waste of money. I had arrived at a point where I was only willing to invest in watching North Texas live, but the current situation has ruined that as well. The future of all of college sports is a disaster if some type of control isn't put in place. It is ridiculous and very sad. Guess I will end up spending my money on golf, fine food and drink, drugs, etc. and become a more interesting person.
      UNTLifer in Mean Green Football
    5. 0

      SB at Memphis (4/19-21/24)

      Opportunity to beat up on one of the worst teams in the country in Memphis (5-34, 1-17). Really can't let them steal one like UTSA did a few weeks ago. This could help solidify a top two seed (top two seeds would only need to win two games in the conference tournament to win the title) if Tulsa takes 2 of 3 from Charlotte this weekend. SCHOOL CONF CPCT. OVERALL PCT. HOME AWAY NEUTRAL THIS WEEKEND Florida Atlantic 13-5 .722 33-12 .733 19-6 11-6 3-0 vs. UTSA North Texas 12-6 .667 25-19 .568 15-8 7-9 3-2 at Memphis Charlotte 12-6 .667 26-16 .619 12-8 9-7 5-1 vs. Tulsa Tulsa 12-6 .667 27-15 .643 13-3 9-8 5-4 at Charlotte UAB 11-7 .611 20-22 .476 13-5 2-13 5-4 at Wichita State Wichita State 10-8 .556 19-18 .514 5-6 9-8 5-4 vs. UAB South Florida 9-9 .500 30-16 .652 23-11 7-5 0-0 at East Carolina East Carolina 7-11 .389 30-15 .667 21-7 5-8 4-0 vs. South Florida UTSA 3-15 .167 12-34 .261 3-10 2-14 7-10 at Florida Atlantic Memphis 1-17 .056 5-34 .128 4-16 1-13 0-5 vs. North Texas
      Matt from A700 in Mean Green Athletics

  • Popular Contributors

  • Member Statistics

    • Total Members
      15,382
    • Most Online
      1,865
    KeithSHU
    Newest Member
    KeithSHU
    Joined

WE BELIEVE IN THE MEAN GREEN!

News

Recruiting

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Please review our full Privacy Policy before using our site.