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MT unveils #TRUE marketing campaign CONNECTS ATHLETICS TO I AM TRUE BL


Harry
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DMURFREESBORO - MT Athletics on Sunday unveiled #TRUE as its marketing theme for next season, a more consistent and distinctive advertising concept that will be used by all 17 teams and also connects to the University's ongoing "I am True Blue" brand.

"We were looking for a way to show support to the 'I am True Blue' brand, yet have a look and feel that would be more distinctive for athletics," said Director of Athletics Chris Massaro. "We also wanted our advertising to reflect the hard work, determination and spirit put forward by our student-athletes.

"Our advertising has been somewhat inconsistent, not only from season to season, but from sport to sport," Massaro said. "The imagery and messaging that will be connected with #TRUE will make our marketing for all our sports more distinctive and identifiable."

The color of the main #TRUE mark will be Raider blue, with limited alternate uses in white or black when required. The lettering has a gritty, stencil-like feel and features a lightning bolt in the "U," a nod to Lightning, the horse symbol used in the primary MT Athletics mark.

Read more: http://www.goblueraiders.com/content.cfm/id/77334

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