Lifer you are confusing two votes. The first was 2002 and it failed but we passed it in the Student Government at a lower rate. The first vote had a lot of pushback from students in part because a group of alumni were pushing it and students didn’t appreciate it (I think there were table top ads in dorm cafeterias if my memory is correct).
The second vote passed, in my opinion bc the AD kept a lower profile and didn’t try to ran it down the students’ throats.
Just one old man’s memory of it. I was only involved in 2002 so can’t speak first hand about the second one.