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Way move detrimental long term than NIL. I already watch less CFB that doesn't involve a team on UNT's schedule. We might be getting Longhorns vs Aggies back but it won't be the same. Also the time is quickly approaching that stupid arguments for 3 loss SEC or Big 10 team get into the 4 team playoff are made. Baseball killed itself for decades as an elite cartel if a few running the sport killing competition in board rooms before spring training. This is very Reminiscent of that. The elite are gathering buffer schools around them in conference to make the competition look somewhat legitimate. Meanwhile 60% to 75% of these P5 conference schools won't ever be mentioned in 4 team playoff talk for the next 20 years by the midpoint of any given season. 🤷🏽‍♂️

Leave it to the UNT System to not be able to actually read the ranking. According to the article, UNT is one of only 2 North Texas schools that rank in the top 10 for the State of Texas. In the ranking, Rice is #1, UT #2, UTD #3, UNT #9.

Wow man we are one of the best schools in the north texas area. That is awesome!

The new Big12 commissioner should be on the phone with Colorado and the Arizona schools. Strike while they may be panicking

I think winning is the important thing as long as you aren't playing bigger brands. Do you really think Tulsa and Tulane are going to put more of our fans in Apogee? Are Temple and South Florida moving the needle in Denton? Navy might be the only team we MIGHT see each season (depending on whatever conference scheduling the new AAC adopts) that puts a few extra buts in seats. What kind of attendance bump do you expect that independent of us winning.?