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TV Coverage Upgrade for Rest of Season?


Mike Jackson

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The real question is whether the beIN deal is better or worse that what the American or MAC have to do for their ESPN and Fox tie-ins.

Is it better to have a traditional schedule, with games on Saturday, or would we be OK with UNT-SMU moving to a Friday night, or having a mid-week game almost every week starting in October. because that's what's on offer with ESPN and Fox (although very shortly they'll be the same thing).

I actually like the risk CUSA is taking by going with the nontradiitonal combo. ESPN/Fox would bury the conference like they do MAC and American games, and some games would only be Plus content. CUSA's deal means that there's a chance at free content, and that we're the head conference on several networks. Facebook Watch (and its competitor YouTube Premium) have a much brighter future and even more reach than ESPN (weekly watchers on Watch are around 50 million vs. ESPN's 1.9 million) and it's good to get on that train early.

Also, the CUSA structure now allows for a quintuple-rights structure, when ESPN offered triple, at best, and one of those was local broadcast. Now, instead of the old offer tree of ESPN->ESPN+->Local, the tree is now CBS->Stadium/Sinclair->beIN/AlJazeera->Facebook->ESPN->Local. That's more chances to be seen, and less of a chance of playing Rice at 5pm on a Tuesday.

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