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August 13, 2018 New SERVPRO First Responder Bowl to be played at Cotton Bowl Stadium DALLAS – In a joint effort to honor the service and sacrifice of America’s First Responders, the annual college football bowl game played at Cotton Bowl Stadium in Dallas, Texas has been renamed the SERVPRO First Responder Bowl. Kickoff for the newly christened SERVPRO First Responder Bowl is set for December 26 at 12:30 p.m. CT (1:30 p.m. ET) and will be televised by ESPN. The agreement between ESPN Events and SERVPRO was brokered by Denver-based Impression Sports & Entertainmen