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I have been monitoring the board more frequently now that we are getting really close to signing day and I am confused. I am confused because I am reading all these posts from disappointed fans. When I superficially evaluate FBS programs I look at this like brands. The most powerful factor in recruiting in my humble option is a combination of the school's athletic/academic brand and the head coach's brand. I have seen criticism of every coach we have had since 2000 including Darrell Dickey. UNT will always be able to get players but how do you get some players to choose UNT over our geographical G5 level rivals? Cause simplistically that is what it comes down to: Can you get the recruit with offers from Tulsa, UTSA, SMU and/or Texas State to come UNT? I think is clear to this point that Seth does not have a unique brand that winning over recruits with multiple FBS level offers. That is no shot at Seth because you can count those coaches on your hands. And you have to offer those guys an insanely high salary to even accept an interview here. No one has really knocked our socks off here when it comes to recruiting since maybe Hayden Frye? Everyone else has been bad or at best respectable. We don't have athletic department that seems to have the first clue about building a brand or making the game day experience at Apogee unique. So until then I will judge recruiting classes by season that preceded them. This is not a defense of Seth but a serious question, if you were Seth what do you think you could do better? I want to know and hopefully if it is good Seth or someone on his staff will read it.