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Since the late 1960s, University of North Texas sports teams have been known as the Mean Green, in honor of UNT defensive tackle and future NFL and advertising star “Mean” Joe Greene. UNT trademarked the name in 2011. To the consternation of some alumni and local sports broadcasters, that didn’t prevent ESPN from billing Michigan State (known by the far lamer and more generic “Spartans”) as the Mean Green in a promo for MSU’s upcoming game against the University of Michigan (“Wolverines,” also wacker than “Mean Green.”) As of Tuesday night, the same promo had also ticked off UNT athletics director Wren Baker, a man blessed with three things: the righteous little-guy fury of an often overlooked athletics department, the legal protections of a registered trademark, and a Twitter account allowed to surpass the traditional 140-character limit. We may still get a Mean Green grudge match out of this, as Baker told the Lansing State Journal in Michigan that North Texas would consider scheduling a game against Michigan State. read more: https://www.dmagazine.com/frontburner/2017/10/north-texas-mean-green-michigan-state/ -
North Texas caught wind of an eyebrow-raising ESPN ad promoting this weekend’s clash between Big Ten rivals Michigan and Michigan State. In the ad, Michigan State was referred to as the “Mean Green.” Shortly after criticism of the ad began going viral on social media, North Texas athletic director Wren Baker fired off a tweet saying he will be sending a cease-and-desist letter to the Worldwide Leader. North Texas owns the trademark to the nickname, and has for a “very, very long time.” read more: https://campussports.net/2017/10/04/north-texas-sends-cease-desist-letter-to-espn-for-using-mean-green/