Search the Community

Brings more than 15 years’ experience in resource development For more information contact: Taylor Bryan, 254-709-4411, Taylor.Bryan@unt.edu DENTON, Texas – Matt Carson has been named UNT’s new Senior Associate AD for Revenue Generation & Ticket Strategy, Vice President and Director of Athletics Wren Baker announced Tuesday. Carson comes to North Texas following a four-year stint as Assistant AD for Ticket Sales and Operations at Colorado State. While in Fort Collins, Carson had oversight of a unit that generated more that 11 million dollars annually in football ticket and premium sales. Since his arrival in 2017, his team also increased men’s basketball season ticket revenues by 167 percent. Additionally, Colorado State posted three of the four highest football ticket revenue years in program history. In 2021-22, the Rams set a school record with five basketball sellouts and set single-game and student attendance records in football, volleyball, and men’s basketball including a record year for men’s basketball season and single-game revenues. His team managed service and sales for premium seating with the Ram Club including new sales, upgrades, single-game sales, and service of customer needs. Under his leadership, CSU introduced new initiatives including Kickoff Time Guarantee, flexible ticket and season options along with extended in-season payment plans. Carson was also a member of the Colorado State senior leadership team and secondary sport administrator for track and field, women’s basketball and volleyball. Prior to his time at CSU, Carson served as Assistant AD of Ticketing Sales and Operations at Texas State from 2014-18. During that time, he was the project manager for their ticketing system conversion, plus he supervised and trained a staff of more than 50 full-time or student workers all while helping the department gross $2.1 million in revenues in the 2017-18 calendar year. From 2012-14, he worked in a similar capacity at Sam Houston State. While in Huntsville, he oversaw a department which generated nearly $1 million in revenue for its six ticketed sports. A native of Alma, Arkansas, Carson is married to the former Trevlyn Trevino. He graduated from Arkansas State in 2007 and earned a master’s from Texas in 2009. After graduation, he completed internships with Texas and Wisconsin. He was elected to the National Association of Athletic Ticket Sales & Operations (NAATSO) board in 2018 and currently serves as president for the 2022-23 year.