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Shortly after Johnny Manziel won the Heisman, Texas A&M AD Eric Hyman convened a Johnny Football summit in his office. Everyone who mattered was there -- Manziel's parents, compliance, coaches, marketing, SIDs, even the celebu-quarterback himself. The tone from the head of the athletic department: Everything has changed. Here's how we're going to handle it. The 62-year-old Hyman knows a little bit about handling hype. The man who hired game-changer Gary Patterson at TCU, inherited Steve Spurrier at South Carolina and was run over by two-time Heisman winner Archie Griffin as a North Carolina defender, was going to set the ground rules. Hyman went so far as to consult with Florida external relations guy Mike Hill, who helped oversee the Tim Tebow phenomena. MANZIEL'S FUTURE IN DOUBT? Report: NCAA investigating Johnny Manziel Hyman at least attempted to get out in front of the Johnny Football parade before it ran over him and his department. "The meeting that Eric Hyman had wasn't a get-after-you, tell-you-what-to-do meeting [for Manziel]," Aggies coach Kevin Sumlin told me earlier this year. "[it was] 'We're here for you. You don't have to handle this on your own.' " We now know in one, long tortuous offseason that Manziel has spit on those who have tried to help him. Advice has been discarded like a linebacker trying to wrap up. When news broke Sunday that Manziel may have taken money for signing autographs and memorabilia, it was a reminder of how far the parade had veered off the prescribed route. Read more: http://www.cbssports.com/collegefootball/blog/dennis-dodd/23015877/johnny-football-has-spit-on-all-the-help-texas-am-offered-him