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Apples to Apples Coming to a supermarket near you, after 22 years of development and a fortune of investment, is the Cosmic Crisp, a new cross of Enterprise and Honeycrisp apples developed by Washington State University that is finally ready for market. Growers pay royalties to WSU on every tree they buy and every box they sell, and they are poised to sell, as the apple is being launched with a $10.5 million marketing budget. An initial plan to start with 300,000 trees was kickstarted when 4 million were instead requested, and within three years, 13 million were planted at the cost of a half billion dollars. The forecast is that Cosmic Crisp will outpace Pink Lady and Honey Crisp within five years of launch.
