I have been a club member for 4 years, and will continue to be, but I someone what agree with this. There isn't a huge value add coming from being a club member, and if there was an immense amount of school pride, or an awesome product associated with the club (I.e. Continuous winning seasons) then the high value add wouldn't be as necessary. But due to the abscence, the AD department should make it more than worth the donation.
This is can be done a couple of different ways. First, the aforementioned inside, behind the scene access for club members is a great idea and makes people feel more apart of the program. Second, imo I think it would be awesome if it was almost structured as a credit card rewards program where priority points (which I'm not even sure they're tracking anymore) could be redeemed for autographed memorabilia/access to exclusive events/game day gear and the higher you donate and longer you're a member the more points you earn. Lastly, at a minimum make it worth it for people who don't live in the dfw area and can't regularly attend games but want to support the program.