I think this brings up very interesting questions.
Obviously, the main driving factor for SMU is their insatiable desire to feel “included” at the big boy table. This is something they have sought for decades, ever since their SWC brethren left them (and they’ve been told “no” when they’ve asked to rejoin them repeatedly). Does this get them back to being seen as one of Texas, aTm, Baylor, or TCU’s peers…especially when you consider that TCU’s path to a P5 conference was actually winning something in football (unlike SMU’s 38 year conference title drought)?
They’re also banking on the local interest gained by having ACC teams come to Dallas. Yes, people will buy tickets to see Florida State, Clemson, Miami, etc. (and SMU may actually be able to announce real butts in seats) but what happens when they aren’t beating those visiting teams? Will the people who honestly only came to see the opponent get bored of paying premium prices to watch them beat up SMU? Keep in mind, unlike Texas, OU, Baylor, or Tech, the ACC schools don’t have a local alumni base big enough to keep making up 75% of the crowd.
I am sure they are banking on the bump they’ll see in recruiting. There is no doubt recruits in DFW will be excited by the chance to play ACC teams. Now what happens when the kid you want from Desoto finds out momma needs to travel to BOTH coasts to see her son play? And don’t forget, those teams you were so eager to be associated with get to recruit that same kid…only they can show him tangible success that wasn’t during the Reagan administration.
Most importantly, is it safe to assume FSU, Clemson and others are going to be in the ACC by the time SMU starts seeing revenue sharing? These teams won’t magically forget how much more lucrative the SEC, Big10, and BigXII contracts are…and Stanford, Cal and SMU don’t make up that ground for the ACC. You might argue that now ESPN can broadcast ACC content on the west coast and in DFW…but do they really capture those markets well enough to make up the $10M per school difference between the ACC deal and the deals in the BigXII, SEC and Big10?
And SMU won’t be getting any of the TV revenue distribution during all of this to help offset the negatives. Baylor grew its program on the rest of the Big XII’s coattails…because they were getting paid.