UH also gets at least $1.35M in proceeds for the Advocare game. We have sold at least 24,000 tickets as part of the season ticket packages and others have purchased extra or single tickets. This game was also a big reason why many on the fringe bought season tickets this year. It was for me, a Dallas resident. I don't care much for the UofL game. I like the opponent but the game is on a Thursday night (ESPN exposure).
As far as TX State, I think we don't want to play body bag games and believe that TX State will bring fans to TDECU and we can bring enough fans to San Marcos to win the vast majority of them. They are a solid regional 1:1. SMU got some really good ones with TCU, Baylor and TX A&M. I suppose it's tougher to get those types from out of state, although you did well with IU and KSU.