could the opposing team, and any fans stay at the new Hotel? Couldn't the University use this hotel for it's guest's for the various conferences........Hotels are filled-up for many reasons. We have many sports where visiting teams must have a place to stay....surely, all of them do not fly/bus in and leave without a place to stay. Market it with events at the stadium like concerts. It would be a great concert venue because of its local and ease of access from Oklahoma.... We have to market this thing as a venue as well as stadium to make it financially viable.....I'm just saying Not just music concert, but Drumline, Promise Keepers, Evangelical events, graduations (people will come and stay at the hotel for these type of events)...use your imagination. High School playoffs...teams stay at hotels.... Anything that brings in people.....