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Unt Launching "branding Initiative"


UNTflyer
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It appears that the university is launching a new marketing and branding initiative.

**NOTE** They are NOT looking to change any logos, graphics, or colors.

http://pps.unt.edu/s...itiativeRFP.pdf

Here are some key quotes from the RFP:

Project 1: Brand Platform Development

"UNT seeks assistance in the development, implementation and launch of a distinctive and substantive brand platform to improve the university's competitive position for mind and market share."

"development and launch of a distinctive brand platform and framework"

Project 2 - Football Stadium Promotions & Marketing

"UNT seeks assistance in creating ―must see‖ awareness of the university's new football stadium"

"assistance in building and energizing a football season-ticket fan base that drives ticket sales; and counsel on building sponsor affinity"

"Counsel and possible assistance with sports news media, expanding UNT's reach within the DFW region and beyond"

Project 3: Evaluation and Development of New and Social Media

"UNT seeks assistance in the development, implementation and launch of a comprehensive social media program to engage the university's many constituents"

Project 4 – Evaluation and Plan Development of News Services

"UNT seeks assistance in the review of its established news service/media relations program"

"UNT seeks to strengthen its comprehensive news service program and processes to gain more visibility with its target audiences"

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