It appears that the university is launching a new marketing and branding initiative.
**NOTE** They are NOT looking to change any logos, graphics, or colors.
Here are some key quotes from the RFP:
Project 1: Brand Platform Development
"UNT seeks assistance in the development, implementation and launch of a distinctive and substantive brand platform to improve the university's competitive position for mind and market share."
"development and launch of a distinctive brand platform and framework"
Project 2 - Football Stadium Promotions & Marketing
"UNT seeks assistance in creating ―must see‖ awareness of the university's new football stadium"
"assistance in building and energizing a football season-ticket fan base that drives ticket sales; and counsel on building sponsor affinity"
"Counsel and possible assistance with sports news media, expanding UNT's reach within the DFW region and beyond"
Project 3: Evaluation and Development of New and Social Media
"UNT seeks assistance in the development, implementation and launch of a comprehensive social media program to engage the university's many constituents"
Project 4 – Evaluation and Plan Development of News Services
"UNT seeks assistance in the review of its established news service/media relations program"
"UNT seeks to strengthen its comprehensive news service program and processes to gain more visibility with its target audiences"