4 posts in this topic
By Coach Bill Lewis
"For Conference USA, the AAC, and the Sun Belt they've chased the traditional modalities: market size, TV eyes, populous areas etc. They've worked under the illusion that a broadcast company is going to reimburse them for the reach of their media markets. That's gotten them to where they are now, millions of dollars behind the Power 5. The illusion is that Old Dominion brings ESPN or Fox the Norfolk area. It doesn't. The same way that SMU or North Texas or even TCU don't bring ESPN the Metroplex on a silver platter. TV execs know where the value is and what drives ratings and for eastern Virginia it's the University of Virginia, Virginia Tech or North Carolina. Texas, Texas A&M and OU bring eyes from the Metroplex. Florida and Florida deliver the greater Miami area if at all, not FAU or FIU..."