SMU was not even the most egregious cheater in the SWC in the 80's. The governor aspect made it more salacious but as far as being "an artform" all the boosters in the SWC did the same shenanigans. They called it internally as the OPEC Conference. B/c that's where the price of players was set. Everyone knew what was going on and everyone was turning each other in for doing exactly what they were doing themselves. Truly the wild west.
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