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Chuck Landon: MU athletics facing big decrease in its budget


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this is why regional conference will become more necessary.  Travel is a major expense for all teams.  The semi pro leagues get the big money and the college teams not so much. I wish some smart university presidents would get ahead of this and start forming leagues that make sense and have regional interest.  But nobody wants to give up what money they are getting now until they are forced to do it.  You don't want to me the team standing when the music stops- look Idaho and NMSU.  No where to go.

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Not much teams like Marshall, WKU, La Tech, of USM can do in Today's college landscape. They have no TV market to sell, so their value gets greatly diminished, even if they are way better programs than schools like us, UTEP, UTSA, the F_Us, or MUTS, all of whom provide huge TV markets, if they could somehow win and gain a foothold in those markets.

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On July 3, 2016 at 7:25 PM, untjim1995 said:

Not much teams like Marshall, WKU, La Tech, of USM can do in Today's college landscape. They have no TV market to sell, so their value gets greatly diminished, even if they are way better programs than schools like us, UTEP, UTSA, the F_Us, or MUTS, all of whom provide huge TV markets, if they could somehow win and gain a foothold in those markets.

Actually, the last few contract negotiontions have shown the TV markets themselves don't matter much at all. It's total viewers a school can attract. Being in a big market doesn't mean much if you aren't attracting  significant numbers of actuall viewers within that market. That's why more regional conferences are doing better. Markets just show potential and ESPN and the others aren't paying for potential anymore - they want actual viewing numbers. 

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In general I think the big market strategy is somewhat reasonable once you get past state flagship schools.  The challenge that the CUSA big market teams have at the moment is that none of them have been consistent winners in order to build a following from their large alumni bases.  

Rice is a bit of an anomaly because they are a tiny school with a small alumni base, but happen to be situated in a large metro area.

UNT has the same opportunity as UH, but we have to prove ourselves on the field/court first.  When UH was not winning they had no fans at the games.

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