College players are not businesses, or they didn't used to be. They were given an educational scholarship in exchange for playing for a specific school.
Then someone said the school (business) is making money by you playing for them; you should also get a cut of that. I wonder if employees ever sued to get a cut of profits from their employers? No, they work for contracted salary or pay and just go on strike (withhold service) when they want a better deal. Maybe players could strike instead of Portal?
Anyway, I hear junior high kids now don't want just an 8th grade education for playing football....they want a share of school taxes taken in each year.