I know that we're supposed to figure out how to get fans engaged without just winning.....but....
The fans sure seemed engaged when we came back to largest crowd ever at Apogee 4-0 with an SEC road win under our belt, knocking on the top 25. This was against a CUSA team. And we blew it.
So no...winning by itself isn't the only thing, but taking advantage of what comes along with the winning is the key. The most important Marketing department at UNT is the head football coach.
I don't know why people don't see this in its simplicity but it really is simple. Win, get ranked, get national attention...then people will engage.
We have been in this constant state of putting lipstick on this pig and I don't care who you hire, who you talk to, how you market, who in the administration we talk to, who in the city of Denton you engage......this program will never in a million years have any engagement until it sees Boise/UCF/Houston national attention type success. There's nothing more to talk about.
11-1, 12-0, NY6 Bowl, Knock on the door of the playoff.
That's what it will take. Period
And if the expectation is anything less than that, then everything else that happens is a waste of money with no ROI.
Why would any fan, art student, business student, Denton resident, Argyle resident, Lewisville resident, former student, alumni, etc. be interested in anything regarding this football program if they're 7-5 every year. No one is going to care no matter what package you put on it.
No offense to the OP....good ideas, but go 7-5 and then implement that entire list and tell me that people will still engage.